Understanding the optimal duration for your video clips is crucial for maintaining audience engagement across different social media platforms.
We recommend keeping your clips between 30-40 seconds for optimal engagement, with a maximum of 60 seconds. Shorter clips typically have higher completion rates, meaning viewers are more likely to watch your entire message.
While you can create clips up to 2 minutes and 30 seconds, shorter is generally better for viewer engagement. During creation, use the duration indicator at the bottom of Step 2 to monitor your clip length and adjust as needed.
Remember: The shorter the clip, the more likely viewers will watch it completely, leading to better engagement and reach.
